When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

Understanding how Microsoft 2016 and Microsoft 365 differ and deciding which one is right for your business can be difficult. After all, they both have similar names and come with just about the same applications. So how do you tell the two apart? Read on.

Did you know that viruses, ransomware, spyware, and trojans are all categorized as types of malware? Having been around for decades, these cyber threats have grown both in number and intensity. Needless to say, it pays to know how each of them works as well as how to protect your business.

For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive or any other cloud platform.

24 hours seem to pass by in the blink of an eye, especially if you’re a small-business owner. In order to stand a chance against your competition, the last thing you should do is bury yourself in a mound of endless emails. With the following Gmail tips and tricks, you’ll be able to spend less time with your inbox and more time driving business growth.

Just a few years ago, smart appliances seemed like novelty products for rich business owners. Now, the Internet of Things (IoT) has become a viable solution for putting your business ahead of the curve. But whether it’s a smart fridge or a surveillance camera that connects to your phone, IoT devices should be treated and secured just like any computer in a network.

Microsoft’s Workplace Analytics is a handy tool for managers who would like to assess their employees’ performance using data from Office 365 programs. Whereas MyAnalytics provides employees with an overview of their own productivity data, Workplace Analytics allows both employees and managers to view performance rates to evaluate individual productivity.

The cyber community hasn’t fully recovered from the WannaCry ransomware attacks, which struck businesses and organizations in May. Now, a Petya ransomware variant named Nyetya is poised to join its ranks as one of the worst cyber attacks in history.

If you have ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written with the help of an email automation platform. Email automation saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience.